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Global Toys Market Forecast to 2030 - COVID-19 Impact and Analysis by Product (Dolls, Outdoor and Sports Toys, Building and Construction Sets, Games & Puzzles, Action Figures, Plush, and Others); Age Group (Up to 5 Years, 5-10 Years, and Above 10 Years); Distribution Channel (Offline and Online); and Geography

  • Industry : Consumer Goods
  • No. of Pages : 200
  • Report Code : YVCG10421

Global Toys Market Introduction  

A toy is an item that is used in play. It is mainly intended for use by small children, though may also be marketed to adults under certain circumstances. Toys play a major role in developing children’s minds by improving the decision-making ability and thought process. Growing birth rate, coupled with rising income, commercialization of cartoons such as Doraemon, Pokémon, Superman, Spiderman, etc. are the key driving factor for the global toys market growth. However, rising popularity of online games among kids, as they can play such games on smartphones without an additional play kit. This will likely pose challenges to the growth of conventional toys, thereby hampering the toys market growth. Furthermore, an increase in demand for eco-friendly toys like the range of cute and organic soft toys, and other toys such as puzzles, multi-colored toy items among pre-school children. All these factors are expected to provide growth opportunities for the global toys market in the coming years.

Global Toys Market Overview

The global toys market provides an in-depth analysis of segments and sub-segments, region, and country analysis of the overall growth prospects in the market. The report offers a complete overview of the industry, including both qualitative and quantitative information. The toys market report covers a complete analysis and provides market size and forecast estimation from the year 2017 to 2030 based on various segments and sub-segments with respect to four major regions, including North America, Europe, Asia-Pacific (APAC), Latin America & Middle East and Africa (LAMEA). The research report highlights underlying factors such as the drivers, restraints, opportunities, and trends of the global toys market over the long as well as short period of time. Furthermore, the global toys market report offers PEST analysis, NOISE analysis, improvement Venn diagram, brand recall, perceptual mapping, ecosystem/value chain analysis, Porter’s five forces analysis, and investment pocket analysis with respect to the market. By examining the data collected from primary and secondary methods, the report offers actionable insights into future growth based on inputs from industry experts to help readers formulate effective strategies. This information can help stakeholders to make appropriate decisions before investing.

Toys Market - Global Analysis and Forecast to 2030

Global Toys Market Insights

The market study offers a complete overview of leading companies and their successful marketing strategies and market contribution, such as business overview, financial information, SWOT analysis, and key strategies, such as recent developments, market expansion, partnership, merger & acquisitions, product launch, product update, and other contexts. Players operating in the global toys market mainly focus on the adoption of various strategies to expand their footprint across the world and take the initiative for the development of innovative, efficient, and advanced products.

Market Mapping

Market mapping or perceptual mapping is the graphical representation of where a brand, product, or service stands among competitors. Market mapping analysis helps to understand the client how their customers perceive their product offering with their competitors for the toys market. By identifying their current products and competitor products on the market map, the business can fill an identified gap to compete with the competition actively.

Toys Market - Global Analysis and Forecast to 2030

COVID-19 Impact on Global Toys Market

The COVID-19 pandemic has largely impacted globally since December 2019. According to the World Health Organization (WHO) report, the US, India, Russia, Brazil, Italy, France, Argentina, Spain, Colombia, the UK, Germany, and Mexico are some of the worst affected countries due to the COVID-19. The pandemic is hampering the growth of economies worldwide, and it is likely to continue in 2021. The outbreak disrupts various industries, such as manufacturing, construction, automotive, textiles, chemicals, cosmetics, tourism, hospitality, consumer goods, transportation, IT and telecom, pharmaceutical, and among others. This results in several obstacles in the supply chain, resulting in demand-supply gaps. This scenario is expected to have a large impact on the global toys market.

With Corona Virus Disease 2019 (COVID-19) pandemic, the world is fighting against Covid-19 pandemic and also economic pandemic, almost impacting trillions of dollars of revenues. Our company brings a high-level insight as well as very deep insights relevant to several promising markets. The study will cover:

·        Rapid shifts in top 100 companies across each sector

·        Growth and decline in each sector due to the COVID-19 pandemic

Global Toys Market Segmentation

Toys Market - Global Analysis and Forecast to 2030

Global Toys Market – by Product

·        Dolls

·        Outdoor & Sports Toys

·        Building & Construction Sets

·        Games & Puzzles

·        Action Figures

·        Plush

·        Others

Global Toys Market – by Age Group

·        Up to 5 Years

·        5-10 Years

·        Above 10 Years

Global Toys Market – by Distribution Channel

·        Offline

·        Online

Global Toys Market – by Geography

·        North America

o   US

o   Canada

o   Mexico

·        Europe

o   Germany

o   France

o   Italy

o   UK

o   Russia

o   Spain

o   Netherlands

o   Rest of Europe

·        Asia-Pacific (APAC)

o   China

o   India

o   South Korea

o   Japan

o   Australia

o   Singapore

o   Rest of APAC

·        LAMEA

o   Latin America

o   Middle East

o   Africa

Key Players

1.      Artsana Group

2.      Basic Fun! Inc.

3.      CLEMENTONI S.p.A.

4.      Hasbro Inc.

5.      Jakks Pacific, Inc.

6.      Lego System A/S

7.      Mattel Inc.

8.      Mega Brands Inc.

9.      Melissa & Doug 

10.   MGA Entertainment Inc.

11.   Radio Flyer

12.   Ravensburger

13.   Spin Master

14.   Thames & Kosmos

15.   Tomy Company, Ltd.

Brand Recall

Brand awareness is the methodology by which customers are able to recall or recognize a brand (unaided/aided) under several different conditions with respect to the market. These strategies will help the company make people more aware of your brand, especially by targeting relevant, high-quality audiences for the toys market.

Toys Market - Global Analysis and Forecast to 2030

Key Questions Answered

·        Which region provides more business opportunities for the global toys market in the upcoming years?

·        Who is the leading overall toys market, and what strategies have been adopted by them?

·        Which segment accounted for the largest toys market share?

·        What are the upcoming trends in the global toys market? What impact would these trends make in the coming years for the toys market?

·        Which player offering the best product range for the global toys market?

Key Benefits for Stakeholders

·        This study presents the analytical description of the toys market analysis along with the current trends and future estimations to describe coming up investment pockets

·        The complete toys market opportunity is resolute by knowing profitable trends to gain a stronger foothold

·        The report describes insights associated with key drivers, restraints, opportunities, and trends of the global toys market with thorough impact analysis

·        The global toys market is quantitatively analyzed from 2017 to 2030 to focus on the monetary ability

·        PEST analysis defines the potency of the consumers and suppliers in the global toys market

·        Porter’s five forces analysis examines the five forces that make a competitive company while identifying its strength and weakness. The analysis will also identify competition, new entrants in the market, supplier power, buyer power, and threat of substitute products and services in the global toys market

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